it's robust, stupid!

How bad will it get when a barrel of oil is about to reach $100 and "robust" is fast becoming the go-to default adjective everywhere? I'm getting ready to hunker down for a long, long winter of disconnect. One local real estate broker peddles a "Tribeca Exclusive Duplex 9 Rooms" with the tagline "The Great Outdoors" and finishes off with this trump: the "sybaritic master suite with its own 1,100sf terrace is a wonder!"

Sybaritic, huh? wbf, to remain in the lingo? That's like calling an SUV "Armada." Nothing sells like a copy writer's cultural amnesia.

Speaking of trumps. The hairdo is currently offering this free advice: "Think Big and Kick Ass." Sounds like a plan. In this context, the Farmers Insurance Group's slogan is farking priceless: "Sanity Makes a Comeback."

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